Privacy Policy
Last Updated: 2026
Trail Trax ("we," "us," "our," or "Company") operates the trailtrax.co.nz website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, and other identifiable information you voluntarily provide when subscribing to newsletters, filling out forms, or contacting us.
- Device Information: IP address, browser type, operating system, device identifiers, and device settings.
- Cookies: Cookies and similar tracking technologies (as described in our Cookie Policy below).
- Usage Data: Pages visited, time spent on pages, links clicked, referral sources, and other navigation information collected through analytics tools.
How We Use Information
Trail Trax uses the information we collect for various purposes:
- To conduct analytics and understand user behaviour on our website;
- To track affiliate referrals and commission attribution for partner casinos and gambling operators;
- To improve website functionality, content, and user experience;
- To send promotional emails and newsletters (with your consent);
- To comply with legal obligations and enforce our Terms of Use;
- To detect and prevent fraudulent activity.
Cookie Policy
Our website uses cookies and similar tracking technologies to enhance your experience:
- Essential Cookies: Required for website functionality (e.g., session management).
- Analytics Cookies: Track user behaviour and website performance through services such as Google Analytics.
- Affiliate Tracking Cookies: Enable us to track referrals to partner casinos and attribute commissions accurately.
- Marketing Cookies: Used for retargeting and promotional purposes.
You may opt out of non-essential cookies by adjusting your browser settings or using our cookie consent tool. Disabling cookies may affect website functionality.
Third-Party Links
Trail Trax contains links to third-party websites, including online casinos, pokies operators, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external sites. We strongly encourage you to review the privacy policies of any third-party website before providing personal information or engaging in gambling activities. Your interaction with linked casinos and operators is governed by their respective privacy policies, not ours.
Your Rights
Under New Zealand privacy legislation, you have the right to:
- Access the personal information we hold about you;
- Request correction or deletion of inaccurate or outdated information;
- Opt out of marketing communications;
- Lodge a complaint with the Privacy Commissioner if you believe we have breached your privacy rights.
If you are located in the European Union or United Kingdom, additional rights under GDPR apply, including the right to data portability and erasure. If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA).
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Analytics data is typically retained for up to 26 months. Affiliate tracking data is retained for the duration of our partnership agreement plus an additional period for audit and compliance purposes. You may request deletion of your personal data at any time, subject to legal retention obligations.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
- Email: [email protected]
- Website: trailtrax.co.nz
We will respond to your inquiry within 30 days of receipt.